Got Viral?

Deep in the A2S headquarters, amidst website development and lots of video logging, we have been discussing how to make a video go viral.  You post it on youtube, you tag it, you give it a fun catchy name, you bless it with the social media gods, and hope it takes off.  Ok, so far so good, until we get to the take off part.  Yes, there are experts with many varying ideas for success and I have read quite a few of them – mix luck and a huge network, and you’re getting close.  If you have contacts at other blogs you can ask them to embed it and we certainly haven’t exhausted all our resources in that vein yet. We work it on Facebook and Twitter, and do have some success.  But it is difficult, preparing to launch the first videos created by our workshop participants and being uncertain how far and wide we can spread them.  The workshop participants need to get these videos out to make change and gain support to clean up the river.  What can we do?

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Success

The Shirts Drying

The fundraiser was a success! We are well on our way to raising enough money to purchase film making equipment. It was a warm sunny day and an excellent community of people came out to support. Karolo from International Rivers set up a table full of informational material showcasing all the good work they do. DJ Delgado of Aztlan Roots provided amazing music and set the tone for a great day. Pictures soon to follow! Thank you all for all your donations and support – this is what the grassroots is all about.

We All Live Downstream

I am deeply impressed by the simplicity and potency of the phrase “We All Live Downstream.”  It’s also the title of a visually stunning slideshow of dams, river and people on the International Rivers website.  International Rivers is an incredible internationally networked organization that supports grassroots organizations in more than 60 countries to achieve their overall mission “to protect rivers and defend the rights of communities that depend on them.”

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